The vision of the MyWorld Observatory is that of a dynamic and real time enabler of targeted strategic development.


The MyWorld Observatory takes data from MyWorld activity and places within the context of global industry insight to generate a model which drives consistent positive iteration of future interventions (local, national and international).

The Observatory:

  • Gathers evidence both from the direct impact of MyWorld and the secondary outcomes within the wider West of England cluster.
  • Situates that within a perspective of global trends and horizon scanning, providing the context of future industry movements, challenges and opportunities.
  • Then evaluates and refines next interventions and strategic responses – policy, business modelling and strategic programme development – to position MyWorld as a proactive hub of evidence driven creative technology innovation.

 

Other facets of work in this area are focused on the impact of MyWorld  from a societal, economic, environmental and ethical perspective. This is achieved through the research and creation of robust, low-carbon, high-inclusion, high-democracy alternatives to existing practices within the creative industries. 

A key focus is also ensuring that the impact in the region feels tangible to those who live, work and play here and invites communities to have the opportunities to feed into, respond to and shape MyWorld’s work so that it reflects them and their lives.  As well as this, the Observatory connects MyWorld activities to the commercial marketplace, to effectively exploit new products and engage new partners. 

 

Explore our network

Observatory Lead: Mark Leaver

Mark is an independent consultant concentrating on the development of projects combining creative media and digital technologies, with a specific focus on making strategic connections to international markets.

With 20 years experience across the creative industries, and a background which spans a range of organisational structures (including regional development agency, dot com start up, national broadcaster, international corporation and independent consultant) Mark has a track record of raising finance and developing and delivering innovative ideas from both the public and private sector.

People involved

Aby portrait

Aby Sankaran

Impact and Evaluation Manager - MyWorld

Currently away on secondment

Adrienne portrait

Adrienne Noonan

Director of Partnerships, School of Arts – UWE Bristol

Alice portait

Alice Quigley

PhD, School of Management - University of Bristol

Amy portrait

Amy Spencer

PDRA - Bath Spa University

Ana portrait

Ana Levordashka

PDRA - University of Bath

Angeliki portrait

Angeliki Katsenou

Senior Lecturer in Networked Media - University of Bristol

Anonymous AI headshot

Dimitra Simeonidou

Professor and Director of Smart Internet Lab - University of Bristol

Anonymous AI headshot

Charlotte Butler

PhD - University of Bath

Anonymous AI headshot

Charlotte Geeves

Executive Director - Bristol Old Vic

Christabelle Whyte

Christabelle Whyte

Programme Manager - Digital Catapult

Christina portrait

Christina Constantinou

Innovation Delivery Manager - Digital Catapult

Claudia Firth

Senior Research Associate, School of Management - University of Bristol

Anonymous AI headshot

Crispian Morris

PhD - University of Bristol

Dan Efergan

Dan Efergan

Creative Director, Innovation - Aardman Animations

Danaë portrait

Danaë Stanton Fraser

Professor of Human Computer Interaction - University of Bath

Danielle portrait

Danielle Rose

Network Producer - Watershed

Anonymous AI headshot

Drew MacQuarrie

Lecturer, Department of Computer Sciences - University of Bristol

Anonymous AI headshot

Chen Feng

PhD - University of Bristol

Emma portrait

Emma Boulton

Producer - Watershed

Aaron Zhang Portrait

Aaron Zhang

Lecturer in Visual Communications - University of Bristol

Felix portrait

Felix Carter

PDRA - University of Bristol

Furaha Asani portrait

Furaha Asani

Research Lead - Watershed

Adrian portrait

Adrian Azzarelli

Doctoral Researcher - University of Bristol

Anonymous AI headshot

Giles Chiplin

Head of Digital Publishing - Bristol Old Vic

Ho Man Kwan portrait

Ho Man Kwan

PhD student - University of Bristol

Iain portrait

Iain Gilchrist

Professor of Neuropsychology - University of Bristol

Anonymous AI headshot

Adam Hartshorne

PDRA - University of Bath

Ildi portrait

Ildi Fogel

Project Coordinator, Smart Internet Lab - University of Bristol

Isabel Potter

Isabel Potter

PhD - Bath Spa University

Isabel Tuxworth-Twist

Innovation Delivery Manager - Digital Catapult

James Pollock

Immersive Media Designer - Lux Aeterna

Jo portrait

Jo Gildersleve

Project Manager - University of Bristol

Jo Lansdowne

Jo Lansdowne

Executive Producer, Pervasive Media Studio - Watershed

Anonymous AI headshot

Siyuan Gou

PhD - University of Bath

Ge Gao portrait

Ge Gao

Postdoctoral Research Associate in Visual Communications - University of Bristol

Kate Pullinger

Kate Pullinger

Professor of Creative Writing and Digital Media - Bath Spa University

Kirsten portrait

Kirsten Cater

Professor, Department of Computer Science - University of Bristol

A photograph of Laura Ewell

Laura Ewell

Innovation Delivery Manager - Digital Catapult

Anonymous AI headshot

Liz Roberts

Senior Research Fellow in Creative Economies - UWE

Anonymous AI headshot

Lorna Probert

Head of Interactive Production - Aardman Animations

Mandy Rose

Mandy Rose

Professor, Documentary and Digital Cultures - UWE

Anonymous AI headshot

Marina De Vos

Director of Training at ART-AI - University of Bath

Anonymous AI headshot

Mark Leaver

MyWorld Head of Business Partnerships and Inward Investment - Leaver Consulting

Anonymous AI headshot

Martin O’Leary

Creative Technologist - Watershed

Martin Parker

Martin Parker

Professor of Organisational Studies - University of Bristol

David Bull Portrait

David Bull

MyWorld Programme Director. Professor of Signal Processing - University of Bristol

Anonymous AI headshot

Melissa Blackburn

Knowledge Exchange Manager - UWE

Jakub portrait

Jakub Nawala

PDRA - University of Bristol

Mike portrait

Mike Richardson

PDRA - University of Bath

Nancy Medina

Artistic Director - Bristol Old Vic

Naomi Smyth

Naomi Smyth

Creative Technologist - Bath Spa University

Anderson portrait

Anderson Bravalheri

Senior Research Associate Smart Internet Lab - University of Bristol

Neill Campbell Portrait

Neill Campbell

Professor, Department of Computer Science - University of Bath

Nicola portrait

Nicola Price

Strategic Partnerships & Industry Engagement Manager - Digital Catapult

Nitika Raja

Nitika Raja

Project Manager - Digital Catapult

Anonymous AI headshot

Obed Samano Abonce

PDRA - University of Bristol

Oma Keeling

Oma Keeling

Container Magazine Editor - UWE

Pui portrait

Pui Anantrasirichai

Senior Lecturer, Department of Computer Science - University of Bristol

Rachel Pownall

Rachel Pownall

Innovation Manager for MyWorld - Bath Spa University

Rob Hifle

Rob Hifle

CEO & Creative Director - Lux Aeterna

Anonymous AI headshot

Ruth Farrar

Reader in Creative Media & Enterprise - Bath Spa University

Sarah portrait

Sarah Addezio

Senior Innovation Partner - Digital Catapult

Anonymous AI headshot

Simon Moreton

Associate Professor of Creative Economies - UWE

Anonymous AI headshot

Murray Evans

Systems Engineer - University of Bath

Anonymous AI headshot

Justin Worsey

PDRA - University of Bristol

Tim Powell

Tim Powell

Creative R&D Producer - MyWorld

Anonymous AI headshot

Tom Livingstone

Research Fellow - UWE

Vanessa Bellaar Spruijt

Vanessa Bellaar Spruijt

Producer - Watershed

A photograph of Vicki Roots

Vicki Roots

Innovation Coordinator - Digital Catapult

Wenbin portrait

Wenbin Li

Assistant Professor - University of Bath

Anonymous AI headshot

Will Hunter

PhD, School of Management - University of Bristol

Anonymous AI headshot

Xinyi Wang

PhD student Visual Information Laboratory - University of Bristol

Yuxuan Jiang portrait

Yuxuan Jiang

PhD student - University of Bristol

Anonymous AI headshot

Zach Parsons

Digital Producing Administrator- Bristol Old Vic

Anonymous AI headshot

Zhaozhou Wu

PhD - University of Bristol

Anonymous AI headshot

Zihao Qi

PhD student, Bristol Vision Institute - University of Bristol