MyWorld Innovation Investment

MyWorld’s innovation investment provides funding to businesses across the creative technology sector enabling them to develop their offerings with reduced risk, ultimately facilitating the creation of new products ahead of the emerging market.

This innovation investment is accessible through a series of funding calls, facilitated by collaborations between industry and academia, which allow businesses to win access to risk financing to develop new products, prototypes and processes. This enables those businesses engaging in MyWorld innovation investment to develop real-world commercial use cases that have the potential to scale and attract investment. They are further supported with mentoring and training, developing the skills of the existing workforce whilst educating the next and having access to the latest research facilities to ensure they are able to accelerate development and lead the market through their research and development (R&D).

Explore our network

Innovation Lead: Sarah Addezio

Sarah manages the Digital Catapult led activities for MyWorld focusing on impactful and quality project design and delivery to accelerate and support creative sector innovation. She is responsible for key activities and stakeholder relationships, bringing together research and industry around thematic challenges, nurturing collaboration and cross sector knowledge transfer. She has impressive experience within the creative industries and production within the West of England having previously been the Creative Producer at Bristol+Bath Creative R+D and a Radio Producer for BBC Bristol, Arts & Music.

Innovation Lead: Jo Lansdowne

Jo leads Watershed’s Creative Technology team; supporting research activity, talent development and the resident community to deliver brilliant work. She is also Executive Producer of the Bristol+Bath Creative R+D project and the South West Creative Technology Network.

Jo joined Watershed as a Producer on REACT, a four year project based in the Pervasive Media Studio which connected creative companies and academic researchers. In that role she led the design and delivery of Sandbox, an R&D programme that supports people to experiment and produce new prototypes.