We Want to Hear from You: Help us understand the challenges of audience engagement measures and insights.
Measuring audience engagement and gaining meaningful insights, shouldn’t be a headache.
We want to uncover your key pain points, current practices and unmet needs.
Share your experience with us and help shape tools that solve your most pressing problems.
Take Our Survey:
Answer a few questions about your current audience measurement methods and challenges.
The survey should take approximately 3 to 5 minutes to complete.
Your responses are invaluable and will contribute to a deeper understanding of the challenges and opportunities in audience engagement insights.
What We’re Trying to Learn:
- Current Methods: What tools do you use today to measure audience engagement? How do they fall short? What is the most important outcome you seek to understand from your audience?
- Pain Points: What are the biggest challenges you face in understanding your audience? (e.g., accuracy, timeliness, usability)
- Decision-Making Influence: How does audience data influence your decisions? What specific insights are you looking for in audience engagement data?
Introduction:
Understanding your audience is the key to creating content that truly resonates. If you use audience data and insights in your decision-making processes, we want to hear about your challenges and needs.
We’re exploring the current landscape of audience measurement across industries, and your insights could help shape more effective, user-friendly solutions.
Why Your Input Matters:
We are exploring real pain points that companies face when measuring and engaging with their audiences. By participating, you’ll help us develop a deep understanding of:
- The biggest obstacles you face in tracking engagement and audience behaviour.
- The methods and tools you currently use—and why they may be falling short.
- How audience data influences your decisions and what you would like to see from audience engagement data.
How You Can Help:
Take Our Survey:
Answer a few questions about your current audience measurement methods and challenges.
The survey should take approximately 3 to 5 minutes to complete.
Your responses are invaluable and will contribute to a deeper understanding of the challenges and opportunities in audience engagement insights.
Join Our Interview Program (from 30 minutes):
Share your experience in a brief, one-on-one conversation. We’ll dive deeper into the pain points, frustrations, and gaps you face daily.
Research Lead: Danaë Stanton Fraser
Danaë Stanton Fraser is a Professor in Human Computer Interaction and leads the CREATE Lab.
Danaë’s research focuses on the design and evaluation of mobile and ubiquitous technologies for interactivity and learning. Her research interests are in tangible and ubiquitous interfaces for education and transfer of spatial skills from virtual to real spaces in research areas such as technology-enhanced learning, human-computer interaction, ubiquitous computing and spatial cognition. Danaë’s work is underpinned by a process of co-design with end users and industrial partners in the development and evaluation of technologies.
She is currently an investigator on the EPSRC Renew project, EPSRC Virtual Realities and an AHRC Creative Cluster and has published in high-impact international journals and conferences including ACM CHI, DIS, CSCL and Ubicomp as well as in JEP Applied, Behavioural Brain Research, Ergonomics, Computers in Human Behavior and Memory and Cognition.
Research Lead: Iain Gilchrist
Iain is a University Professor with over 25 years experience in UK higher education. His research is focused on how humans gather information about their visual environment.
“Vision provides information so that we can interact with the world but that information is often not immediately available. As a result we have to sample the world to find the goal relevant information. This sampling involves a range of motor systems including eye, arm, head, and whole body movements and is a decision making process. One major focus of our work has been to understand how and why we move our eyes to sample the world, another is the mechanisms that support human foraging.”
Katie Martin: Audience Insights Market Lead
Katie specialises in collaborating with industry partners, developing strategic alliances that shape the creative technology landscape in the vibrant West of England (Bristol & Bath).
Katie is currently leading a market exploration project aimed at bringing our cutting-edge Audience Understanding research from our Smart Cinema Lab to a global audience.
Ana Levordashka
PDRA - University of Bath
Charlotte Butler
PhD - University of Bath
Danaë Stanton Fraser
Professor of Human Computer Interaction - University of Bath
Felix Carter
PDRA - University of Bristol
Iain Gilchrist
Professor of Neuropsychology - University of Bristol
Mike Richardson
PDRA - University of Bath
